So what's so different about Links of London?
Well, we always have something exciting and new to offer. We believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting.
Make it yours
We love to personalise our jewellery offering engraving on a range of products online and in-store.We like to hint at our sense of British eccentricity and humour in all that we do. But most of all, we love presenting our items beautifully wrapped and bowed, preserving that element of mystery and indulgence.
Tell a story that you'll treasure forever with a Links of London charm bracelet. Crafted by us, and created by you, our collection includes silver, gold and rose gold charm bracelets. From the iconic Sweetie, to contemporary cuffs, our collection of charms look stunning worn in a minimal fashion, or grouped together on your favourite bracelet.